Viacom Eyes Activation Codes for Authentication

In a patent application published Thursday, MTV Networks parent Viacom details an authentication platform for access to subscription video content that would rely on generating activation codes.

Kimberly HicksKimberly Hicks, a Turner Broadcasting veteran who is now senior director of engagement products at Viacom, is named as inventor on the patent application, titled, “Systems and Methods for Authenticating a User Access to Multimedia Content.”

ESPN has relied on a similar approach to authenticate access to TV Everywhere product WatchESPN.

Abstract: Described herein are systems and methods for authenticating a user to access multimedia content, such as video content, over a user device. A method may comprise receiving a user request for a multimedia content service from a user device over a first application, receiving an identifier of the user device, identifying a service provider of a user, generating an activation code associating the identifier with the service provider, transmitting the activation code to the first application on the user device, receiving the activation code from the user over a second application, activating the multimedia content service for the user device based on the user activation input, and providing content from the multimedia content service to the user device over the first application.

Patent Application

  1. A method, comprising: receiving a user request for a multimedia content service from a user device over a first application; receiving an identifier of the user device; identifying a service provider of a user; generating an activation code associating the identifier with the service provider; transmitting the activation code to the first application on the user device; receiving the activation code from the user over a second application; activating the multimedia content service for the user device based on the user activation input; and providing content from the multimedia content service to the user device over the first application.
  1. The method of claim 1, wherein the second application is operating on a second user device connected to the multimedia content service.
  1. The method of claim 1, further comprising: authenticating the user as a subscriber to the service provider; and authorizing the user to receive the content from the multimedia content service.
  1. The method of claim 3, further comprising: receiving a further user request for the multimedia content service from the user device; and providing content from the multimedia content service to the user device without re-authenticating and re-authorizing the user.
  1. The method of claim 1, wherein the activation code associating the identifier with the service provider is included within an automatic identification and capture (“ADIC”) code.
  1. The method of claim 5, further comprising: directing the second application to a network address encoded within the ADIC code, wherein the activation code within the ADIC code is received via the network address.
  1. The method of claim 1, further comprising: receiving a device type indicator describing at least one parameter of the user device; and formatting the content from the multimedia content service based on the at least one parameter of the user device.
  1. The method of claim 1, wherein the content from the multimedia content service is streaming video content.
  1. A non-transitory computer readable storage medium with an executable program stored thereon, wherein the program instructs a processor to perform actions that include: receiving a user request for a multimedia content service from a user device over a first application; receiving an identifier of the user device; identifying a service provider of a user; generating an activation code associating the identifier with the service provider; transmitting the activation code to the first application on the user device; receiving the activation code from the user over a second application; activating the multimedia content service for the user device based on the user activation input; and providing content from the multimedia content service to the user device over the first application.
  1. The non-transitory computer readable storage medium of claim 9, wherein the second application is operating on a second user device connected to the multimedia content service.
  1. The non-transitory computer readable storage medium of claim 10, wherein the actions further include: authenticating the user as a subscriber to the service provider; and authorizing the user to receive the content from the multimedia content service.
  1. The non-transitory computer readable storage medium of claim 9, wherein the actions further include: receiving a further user request for, the multimedia content service from the user device; and providing content from the multimedia content service to the user device without re-authenticating and re-authorizing the user.
  1. The non-transitory computer readable storage medium of claim 9, wherein the activation code associating the identifier with the service provider is included within an automatic identification and capture (“ADIC”) code.
  1. The non-transitory computer readable storage medium of claim 13, wherein the actions further: directing the second application to a network address encoded within the ADIC code; wherein the activation code within the ADIC code is received via the network address.
  1. The non-transitory computer readable storage medium of claim 9, wherein the actions further include: receiving a device type indicator describing at least one parameter of the user device; and formatting the content from the multimedia content service based on the at least one parameter of the user device.
  1. A device, comprising: a memory storing a plurality of rules; and a processor coupled to the memory and configured to perform actions that include: receiving a user request for a multimedia content service from a user device over a first application; receiving an identifier of the user device; identifying a service provider of a user; generating an activation code associating the identifier with the service provider; transmitting the activation code to the first application on the user device; receiving the activation code from the user over a second application; activating the multimedia content service for the user device based on the user activation input; and providing content from the multimedia content service to the user device over the first application.
  1. The device of claim 16, wherein the second application is operating on a second user device connected to the multimedia content service.
  1. The device of claim 16, wherein the processor is further configured to perform: authenticating the user as a subscriber to the service provider; and authorizing the user to receive the content from the multimedia content service.
  1. The device of claim 18, wherein the processor is further configured to perform: receiving a further user request for the multimedia content service from the user device; and providing content from the multimedia content service to the user device without re-authenticating and re-authorizing the user.
  1. The device of claim 16, wherein the activation code associating the identifier with the service provider is included within an automatic identification and capture (“ADIC”) code.

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