Verizon Social TV Sharing System Designed to Drive Ad Revenue

Verizon may be poised to generate ad revenue every time a subscriber of FiOS TV or its upcoming over-the-top video product shares a video clip with friends on Twitter, Facebook and other social media outlets.

The company won a U.S. patent on Tuesday for an invention titled, “Systems and Methods of Media Clip Sharing with Sponsor Carryover.”

RelyeaDon Relyea, Verizon director and head of design technology and prototyping, is named as inventor on the patent.

Abstract: An exemplary method includes a computer-implemented media clip sharing system receiving, from an end-user of a media distribution service that distributes a media program, a request to share a clip of the media program to a social network and, in response to the request to share the clip of the media program to the social network, identifying a sponsor of the media program in the media distribution service and sharing the clip of the media program and data representative of the identified sponsor to the social network. Corresponding systems and methods are also described.

vzaClaims:

  1. A method comprising: receiving, by a computer-implemented media clip sharing system from an end-user of a media distribution service that distributes a media program, a request to share a clip of the media program to a social network; and in response to the request to share the clip of the media program to the social network, identifying, by the computer-implemented media clip sharing system, a sponsor of the media program in the media distribution service, and sharing, by the computer-implemented media clip sharing system, the clip of the media program and data representative of the identified sponsor to the social network.
  1. The method of claim 1, wherein the clip of the media program is defined by the end-user of the media distribution service.
  1. The method of claim 1, wherein the identifying of the sponsor of the media program comprises: identifying a commercial break in the media program; and identifying a sponsor of advertising content associated with the commercial break.
  1. The method of claim 3, wherein the identifying of the commercial break comprises selecting the commercial break based on a temporal proximity, within the media program, of the commercial break to the clip of the media program.
  1. The method of claim 1, wherein the identifying of the sponsor comprises selecting the sponsor from a plurality of sponsors of the media program in the media distribution service in accordance with a sponsor selection heuristic.
  1. The method of claim 1, wherein the identifying of the sponsor comprises: analyzing a media stream that carries the media program in the media distribution service; and determining, based on the analyzing of the media stream, the sponsor of the media program in the media distribution service.
  1. The method of claim 1, wherein the identifying of the sponsor comprises: accessing a data structure; and determining, based on data included in the data structure, that the sponsor is designated in the media distribution service to be shared to the social network together with the clip of the media program.
  1. The method of claim 1, wherein: the media distribution service comprises a television programming distribution service configured to distribute television programming in accordance with a linear television programming schedule; and the clip of the media program comprises a clip of a television program included in the television programming.
  1. The method of claim 8, wherein the sponsor of the media program in the media distribution service comprises a sponsor of an advertisement configured for presentation in a commercial break in the television program.
  1. The method of claim 1, wherein the sharing of the clip of the media program and the data representative of the identified sponsor to the social network comprises sharing the clip of the media program and the data representative of the identified sponsor to a social media service for distribution to the social network by the social media service.
  1. The method of claim 10, further comprising providing, by the computer-implemented media clip sharing system, a graphical user interface for display to the end-user of the media distribution service, the graphical user interface including an option configured to be selected by the end-user to create the request to share the clip of the media program to the social media service.
  1. The method of claim 10, wherein the sharing of the clip of the media program and the data representative of the identified sponsor to the social media service is configured to cause the social media service to distribute a social media post associated with the clip of the media program to the social network.
  1. The method of claim 1, embodied as computer-executable instructions on at least one non-transitory computer-readable medium.
  1. A method comprising: providing, by a computer-implemented media clip sharing system, a graphical user interface for display to an end-user of a media distribution service, the graphical user interface including an option configured to be selected by the end-user to share a clip of a media program to a social media service; receiving, by the computer-implemented media clip sharing system in response to the end-user selecting the option to share the clip of the media program to the social media service, a request to share the clip of the media program to the social media service; identifying, by the computer-implemented media clip sharing system, a sponsor of the media program in the media distribution service; and sharing, by the computer-implemented media clip sharing system, the clip of the media program and data representative of the identified sponsor to the social media service.
  1. The method of claim 14, wherein the graphical user interface further includes a visual indication of the sponsor of the media program displayed together with the option configured to be selected by the end-user to share the clip of the media program to the social media service.
  1. The method of claim 14, wherein the graphical user interface further includes an additional option configured to be selected by the end-user to share the clip of the media program to an additional social media service, the additional option displayed together with the option configured to be selected by the end-user to share the clip of the media program to the social media service.
  1. The method of claim 14, wherein the sharing of the clip of the media program and the data representative of the identified sponsor to the social media service is configured to cause the social media service to distribute a social media post associated with the clip of the media program to a social network.
  1. The method of claim 17, wherein the social media post includes sponsor content representative of the sponsor of the media program displayed together with information about the clip of the media program.
  1. The method of claim 14, embodied as computer-executable instructions on at least one non-transitory computer-readable medium.
  1. A system comprising: at least one physical computing device; and a clip sharing facility configured to direct the at least one physical computing device to receive a request to share a clip of a media program to a social network, the request provided by an end-user of a media distribution service that distributes the media program; and a sponsor carryover facility configured to direct, in response to the request to share the clip of the media program to the social network, the at least one physical computing device to identify a sponsor of the media program in the media distribution service, and share the clip of the media program and data representative of the identified sponsor to the social network.
  1. The method of claim 1, wherein the clip of the media program does not include an indication of the sponsor of the media program.
  1. The method of claim 21, wherein the data representative of the identified sponsor is configured for use by a computing device associated with social network to present, by the computing device, information about the sponsor.