Verizon Builds Multiplatform Shopping Cart

Verizon inventors have designed an e-commerce platform that could link LTE and 5G wireless networks to its FiOS and Go90 video products, according to a patent published on Tuesday.

Benefits of the “cross-platform electronic shopping cart” invention include the ability to display reminder messages on the TVs of subscribers that abandon online purchases started with a tablet or laptop, according to Verizon.

Chennai-based engineer Jubish Parambath is named as lead inventor on the patent, which Verizon originally filed in September 2014.

Abstract: A network device receives selected items for an electronic shopping cart as selected by a user. The electronic shopping cart is associated with a first access network platform. The network device identifies an abandonment of the electronic shopping cart and stores the selected items associated with a user account for the user to create stored cart items. The network device receives a cart inquiry indicating that the user has accessed a second access network platform and associates the stored cart items with the user on the second access network platform. The network device determines a highest priority item of the stored cart items based on the second access network platform, generates promotional instructions for presenting the highest priority item to the user on the second network platform, and sends the promotional instructions to the second access network platform.

Patent

Claims: 

1. A method comprising: receiving, by a network device, selected items for an electronic shopping cart as selected by a user, wherein the electronic shopping cart is created through a first access network platform; identifying, by the network device, an abandonment of the electronic shopping cart; storing, by the network device, the selected items associated with a user account for the user to create stored cart items; receiving, by the network device, a cart inquiry indicating the user has accessed a second access network platform; associating, by the network device, the stored cart items with the user on the second access network platform; determining, by the network device, a highest priority item of the stored cart items based on the second access network platform; generating, by the network device, promotional instructions for presenting the highest priority item to the user on the second network platform; and sending, by the network device, the promotional instructions to the second access network platform.

2. The method of claim 1, wherein the first access network platform or the second access network includes a subscription television network.

3. The method of claim 1, wherein the first access network platform or the second access network includes a wireless mobile network serving mobile devices or a wired Internet protocol (IP) network.

4. The method of claim 1, wherein the selected items include one or more items from the following types of items: access rights to digital content, Internet access services, telephone services, television subscription services, and mobile wireless services.

5. The method of claim 1, wherein the selected items include one or more digital content items, and wherein the one or more digital content items can be presented differently on the first access platform and the second access platform.

6. The method of claim 1, wherein the determining further comprises: identifying a take rate for each of the stored cart items on the second network platform; and assigning a highest priority to one of the stored cart items with a highest take rate for the second network platform.

7. The method of claim 1, further comprising: identifying, by the network device, an experience that can be associated with the highest priority item; and including, within the promotional instructions, additional instructions to present the experience.

8. The method of claim 1, further comprising: receiving, from the network device, an indication of the user’s selection of the highest priority item; generating, by the network device, prioritized cart instructions for presentation of the highest priority item in an electronic shopping cart on the second access network platform; and sending, by the network device, the prioritized cart instructions to the second access network platform.

9. The method of claim 8, wherein the prioritized cart instructions include additional instructions to present an experience, associated with the highest priority item, within a user interface for the electronic shopping cart on the second access network platform.

10. The method of claim 9, wherein the experience includes one or more of: a trial of a service associated with the highest priority item, or a preview of content associated with the highest priority item.

11. A device, comprising: a network interface to communicate with a remote system; a memory for storing instructions to be executed by a processor; and the processor configured to execute the instructions to: receive selected items for an electronic shopping cart as selected by a user, wherein the electronic shopping cart is created through a first access network platform; identify an abandonment of the electronic shopping cart; store the selected items, associated with a user account for the user, to create stored cart items; receive a cart inquiry indicating that the user has accessed a second access network platform; associate the stored cart items with the user on the second access network platform; determine a highest priority item of the stored cart items based on the second access network platform; generate promotional instructions for presenting the highest priority item to the user on the second network platform; and send the promotional instructions to the second access network platform.

12. The device of claim 11, wherein, when storing the selected items, the processor is further configured to execute the instructions to: associate the stored selected items with a user identifier, a device identifier, or an account identifier that can be cross-referenced against both the first access network platform and the second access network platform.

13. The device of claim 12, wherein the highest priority item includes a set of bundled services.

14. The device of claim 13, wherein the processor is further configured to execute the instructions to: provide instructions to present an experience, associated with one aspect of the set of bundled services, within a user interface for the electronic shopping cart on the second access network platform, wherein the experience is optimized for features of the second access network platform.

15. The device of claim 11, wherein, when determining the highest priority item of the stored cart items based on the second access network platform, the processor is further configured to execute the instructions to: identify a take rate for each of the stored cart items on the second network platform; and assign a highest priority to one of the stored cart items with a highest take rate for the second network platform.

16. The device of claim 15, wherein the processor is further configured to execute the instructions to: generate prioritized cart instructions for presentation of the highest priority item in an electronic shopping cart on the second access network platform; and send, via the network interface, the prioritized cart instructions to the second access network platform.

17. The device of claim 16, wherein the prioritized cart instructions include additional instructions to present an experience, associated with the highest priority item, within a user interface for the electronic shopping cart on the second access network platform.

18. A non-transitory computer-readable medium, storing instructions executable by one or more processors, the non-transitory computer-readable medium comprising instructions to: receive selected items for an electronic shopping cart as selected by a user, wherein the electronic shopping cart is created through a first access network platform; identify an abandonment of the electronic shopping cart; store the selected items associated with a user account for the user to create stored cart items; receive a cart inquiry indicating that the user has accessed a second access network platform; associate the stored cart items with the user on the second access network platform; determine a highest priority item of the stored cart items based on the second access network platform; generate promotional instructions for presenting the highest priority item to the user on the second network platform; and send the promotional instructions to the second access network platform.

19. The non-transitory computer-readable medium of claim 18, further comprising instructions to: generate prioritized cart instructions for presentation of the highest priority item in an electronic shopping cart on the second access network platform; and send the prioritized cart instructions to the second access network platform.

20. The non-transitory computer-readable medium of claim 18, further comprising instructions to: identify an experience that can be associated with the highest priority item; and include, within the promotional instructions, additional instructions to present the experience.