Turner Recruits Mediavest Veteran Merrifield to Push Ad Innovation

Turner Ad Sales said Thursday that it recruited former top MediaVest Worldwide executive Christine Merrifield to help it “identify and prioritize new ad revenue models, acquisitions and partnership opportunities.”

Merrifield, who spent a decade at MediaVest as president of investment and activation, was named SVP of ad sales strategy and monetization at Turner Ad Sales. She reports to Turner Ad Sales President Donna Speciale.

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