Turner: ACR Will Drive Ad Revenue

In a patent published on Tuesday, Turner Broadcasting details how it can drive increased ad revenue from automatic content recognition triggers embedded in content running on IP-connected TVs and mobile devices.

Turner Senior Director of Emerging Video Platforms Nishith Sinha is named as lead inventor on the patent, titled, “Method and system for automatic content recognition (ACR) based broadcast synchronization.”

 

Abstract: An automatic content recognition (ACR) enabled display communication device that is operable to receive and consume content from a linear feed and a corresponding IP-based feed. The linear feed and the IP-based feed includes one or more content identifiers that identify similar content within the linear feed and the IP-based feed and also includes one or more corresponding automatic content recognition triggers. The ACR-enabled display communication device determines a first content identifier that is associated with a first content in the linear feed that is being consumed and requests IP segments in the IP-based feed that corresponds to the determined first content identifier and switches from consuming content in the linear feed to consuming content in the requested IP segments. The ACR-enabled display communication device stores the determined first content identifier and receives the requested IP segments from a remote server.

Patent

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=9,167,278&OS=9,167,278&RS=9,167,278

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=9,167,278&OS=9,167,278&RS=9,167,278

2. The method according to claim 1, comprising storing said determined first content identifier.

3. The method according to claim 1, comprising receiving said requested IP segments from a remote server.

4. The method according to claim 1, wherein: said demand occurs after completion of consumption of secondary content on a second screen communication device and there is a need to resume consumption of content from a point corresponding to said first content identifier; and said secondary content is different from content from said IP-based feed.

5. The method according to claim 1, wherein said switching from consuming content in said broadcast to consuming content in said requested IP segments is transparent to a viewer of said automatic content recognition enabled display communication device.

6. The method according to claim 1, comprising sharing one or more portions of said consumed content in said requested IP segments.

7. The method according to claim 6, wherein said one or more portions of said consumed content in said requested IP segments is shared via one or more social networking postings.

8. The method according to claim 6, wherein said one or more portions of said consumed content in said requested IP segments is shared with users of one or more other devices.

9. The method according to claim 6, wherein said one or more portions of said consumed content in said requested IP segments is shared with one or more meeting participants.

10. The method according to claim 7, comprising acquiring from one or more profiles and/or preferences, information utilized for handling said one or more social networking postings.

11. A system, comprising: an automatic content recognition enabled display communication device that is operable to receive broadcast and a corresponding IP-based feed having same content as said broadcast, wherein: said broadcast and said IP-based feed comprise one or more content identifiers that identify similar content within said broadcast and said IP-based feed; said broadcast and said IP-based feed comprise one or more corresponding automatic content recognition triggers; and said automatic content recognition enabled display communication device is operable to: determine, based on a demand to initiate consumption from said IP-based feed, a first content identifier that is associated with a first content in said broadcast that is being consumed by said automatic content recognition enabled display communication device, wherein said demand occurs when a request to share with one or more viewers, one or more segments of content being consumed via said broadcast is initiated by a viewer of the automatic content recognition enabled display communication device; request IP segments in said IP-based feed that corresponds to said determined first content identifier; and switch from consuming content in said broadcast to consuming content in said requested IP segments.

12. The system according to claim 11, wherein said automatic content recognition enabled display communication device is operable to store said determined first content identifier.

13. The system according to claim 11, wherein said automatic content recognition enabled display communication device is operable to receive said requested IP segments from a remote server.

14. The system according to claim 11, wherein: said demand occurs after completion of consumption of secondary content on a second screen communication device and there is a need to resume consumption of content from a point corresponding to said first content identifier; and said secondary content is different from content from said IP-based feed.

15. The system according to claim 11, wherein said switch from consuming content in said broadcast to consuming content in said requested IP segments is transparent to a viewer of said automatic content recognition enabled display communication device.

16. The system according to claim 11, wherein said automatic content recognition enabled display communication device is operable to share one or more portions of said consumed content in said requested IP segments.

17. The system according to claim 16, wherein said one or more portions of said consumed content in said requested IP segments is shared via one or more social networking postings.

18. The system according to claim 16, wherein said one or more portions of said consumed content in said requested IP segments is shared with users of one or more other devices.

19. The system according to claim 16, wherein said one or more portions of said consumed content in said requested IP segments is shared with one or more meeting participants.

20. The system according to claim 17, wherein said automatic content recognition enabled display communication device is operable to acquire from one or more profiles and/or preferences, information utilized for handling said one or more social networking postings.

21. A non-transitory computer-readable medium for an automatic content recognition enabled display communication device that is operable to receive broadcast and a corresponding IP-based feed having same content as said broadcast, wherein: said broadcast and said IP-based feed comprise one or more content identifiers that identify similar content within said broadcast and said IP-based feed; said broadcast and said IP-based feed comprise one or more corresponding automatic content recognition triggers; and said automatic content recognition enabled display communication device comprising code that: determines, based on a demand to initiate consumption from said IP-based feed, a first content identifier that is associated with a first content in said broadcast that is being consumed by said automatic content recognition enabled display communication device, wherein said demand occurs when a request to share with one or more viewers, one or more segments of content being consumed via said broadcast is initiated by a viewer of the automatic content recognition enabled display communication device; request IP segments in said IP-based feed that corresponds to said determined first content identifier; and switch from consuming content in said broadcast to consuming content in said requested IP segments.

22. The non-transitory computer-readable medium according to claim 21, wherein said automatic content recognition enabled display communication device is operable to store said determined first content identifier.

23. The non-transitory computer-readable medium according to claim 21, wherein said automatic content recognition enabled display communication device is operable to receive said requested IP segments from a remote server.

24. The non-transitory computer-readable medium according to claim 21, wherein: said demand occurs after completion of consumption of secondary content on a second screen communication device and there is a need to resume consumption of content from a point corresponding to said first content identifier; and said secondary content is different from content from said IP-based feed.

25. The non-transitory computer-readable medium according to claim 21, wherein said switch from consuming content in said broadcast to consuming content in said requested IP segments is transparent to a viewer of said automatic content recognition enabled display communication device.

26. The non-transitory computer-readable medium according to claim 21, wherein said automatic content recognition enabled display communication device is operable to share one or more portions of said consumed content in said requested IP segments.

27. The non-transitory computer-readable medium according to claim 26, wherein said one or more portions of said consumed content in said requested IP segments is shared via one or more social networking postings.

28. The non-transitory computer-readable medium according to claim 26, wherein said one or more portions of said consumed content in said requested IP segments is shared with users of one or more other devices.

29. The non-transitory computer-readable medium according to claim 26, wherein said one or more portions of said consumed content in said requested IP segments is shared with one or more meeting participants.

30. The non-transitory computer-readable medium according to claim 27, wherein said automatic content recognition enabled display communication device is operable to acquire from one or more profiles and/or preferences, information utilized for handling said one or more social networking postings.