T-Mobile Taps SVOD Star

It’s been more than two years since hit drama Breaking Bad wrapped its final season on AMC. But with producer Sony Pictures Television supplying the series to half a dozen SVOD services that T-Mobile subscribers can stream without incurring data charges, Breaking Bad actor Aaron Paul makes the perfect “Binge On” pitchman.

T-Mobile has produced three spots starring Paul, whose former show is available through “Binge On” partners Amazon, DirecTV, Hulu, Netflix, Sling TV and VUDU.

Each ad features Paul playing the leader of a 12-step program for streaming video junkies called “Binge Watchers Anonymous.”

Here are a couple of exchanges from the ads below:

BWA Member: Isn’t this Binge Watchers Anonymous?
Paul: It was, but then T-Mobile started letting people stream all the video they want without the shame of paying for extra data. Now we just use this room to catch up on episodes.
BWA Member 2: So it’s OK that I binged an entire season during my kid’s piano recital?
Paul: Yeah. 

T-Mobile announced the “Binge On” promotion on Nov. 10, one week after it began offering free femtocells (aka 4G LTE mini-towers) to subscribers that are capable of “providing an average 3,000 sq. feet of glorious full-bar T-Mobile LTE coverage throughout your home.”

CEO John Legere told analysts late last month that the promotion would be disruptive. “It’s one of those that I think our competitors are absolutely going to piss their pants on,” Legere said on T-Mobile’s third-quarter earnings call.

Related articles:
T-Mobile Challenges Broadband Providers With ‘Binge On’ Video


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