Sussman Scores Product Placement Patent

Bethesda, Md.-based inventor Lester Sussman won a U.S. patent on Tuesday for a system that could allow viewers to purchase items ranging from clothing to automobiles that marketers advertise through product placements inserted in video programming.

Sussman
Sussman

The former Intelsat principal engineer filed the patent, titled, “Television system to extract television product placement advertisement data and to store data in a remote control device,” in December 2012. Sussman founded ceBerg in 2000.

Abstract: A television advertisement system whereby a viewer retrieves product placement contact information for a product, that has been promoted on the viewer’s television by using a wireless remote control device. The invention provides the means for a viewer to easily obtain in-hand product contact and detailed information which can then be used at-will. Teletext data, which contains product information, is associated with a product’s video signal and is automatically decoded and stored in the television’s or TV set-top box’s memory. The viewer retrieves on demand the product’s teletext data stored in memory by using a remote control device. The product data is transferred to and stored in a remote control device’s memory. The data is displayed on the remote’s screen. The data stored in the remote control can be used to contact an advertiser for further information, or to purchase a product or service. This is achieved by wirelessly transferring pertinent contact information from the remote control to various communication devices, such as a computer, a telephone, a television set-top box, an electronic game console, etc.

Patent

Claims: 

1. An active television apparatus to extract on-demand television product placement advertisement contact information by a television viewer comprising: (a) a television receiver in said active television apparatus for receiving a television picture signal having a television product placement advertisement embedded therein, wherein said television product placement advertisement contact information embedded in a page of teletext data in said television picture signal, wherein said television picture signal displayed on said active television apparatus, (b) a data acquisition circuit for acquiring said page of teletext data in said television picture signal, wherein said page of teletext data in said television picture signal comprising a teletext product placement advertisement contact data block and other teletext data block, said teletext product placement advertisement contact data block comprising a plurality of data, said plurality of data including said television product placement advertisement contact information to contact by said television viewer a representative of said television product placement advertisement embedded in said television picture signal, wherein said teletext product placement advertisement contact data block embedded in said television picture signal occurring at a product placement advertisement teletext block insertion time, said product placement advertisement teletext block insertion time occurring in non real-time to said television picture signal transmission to said active television apparatus, wherein said teletext product placement advertisement contact data block available for acquisition by said data acquisition circuit during display of said television picture signal on said active television apparatus, (c) a first memory in said active television apparatus for storing simultaneously a plurality of said teletext product placement advertisement contact data block, (d) a second memory in said active television apparatus for storing simultaneously a plurality of said other teletext data block, (e) a first display in said active television apparatus for generating images representative of selected portions by said television viewer of said teletext product placement advertisement contact data block, (f) a first block selection for selecting by said television viewer said teletext product placement advertisement contact data block for display by said television viewer on said first display in said active television apparatus, (g) a first wireless transceiver circuit in said active television apparatus for (1) transmitting said teletext product placement advertisement contact data block to a remote control device upon receiving a request signal from said remote control device for said first block selection of said television product placement advertisement, and for (2) receiving a set of teletext product placement advertisement contact data block navigation instructions into said active television apparatus, said teletext product placement advertisement contact data block navigation instructions to navigate by said television viewer a plurality of said teletext product placement advertisement contact data block stored simultaneously in said first memory in said active television apparatus, (h) a second block selection for selecting by said television viewer said teletext product placement advertisement contact data block for display by said television viewer on a second display on said remote control device, (i) a third block selection for selecting by said television viewer said teletext product placement advertisement contact data block for transmission to said remote control device from said first memory, and (j) a microcontroller in said active television apparatus coupled to said first memory, said second memory, said first display, said first block selection, said second block selection, said third block selection, and said first wireless transmitter circuit, and wherein said microcontroller in said active television apparatus (1) cause delivery of a set of television control signals to said first wireless transmitter circuit upon receiving a set of signals from said remote control device via said first wireless transmitter circuit and (2) to select said teletext product placement advertisement contact data block, stored in said first memory in said active television apparatus, to be displayed by said television viewer on said first display in said active television apparatus in response to a request signal received from said remote control device.

2. The active television apparatus in claim 1, wherein said first block selection, said second block selection and said third block selection comprise a remote control device having a plurality of command keys.

3. The wireless transceiver circuit in claim 1 selected from the group consisting of an infrared circuit, a Bluetooth-enabled circuit and a WiFi-enabled circuit.

4. The television apparatus of claim 1 wherein said selected teletext product placement advertisement contact data block is transmitted and printed on a printing device by said television viewer.

5. The teletext in claim 1 is selected from the group comprising an analog teletext system and a digital teletext system.

6. The television apparatus in claim 1, wherein said teletext product placement advertisement contact data block comprises a first tag marking a start of said teletext product placement advertisement contact data block, and a second tag marking an end of said teletext product placement advertisement contact block, wherein said first tag and said second tag uniquely distinguishing said teletext product placement advertisement contact data block from said other teletext data block.

7. A remote control device to extract on-demand television product placement advertisement contact information embedded in a television picture signal displayed on an active television apparatus by a television viewer comprising: (a) said television picture signal comprising a page of television teletext data embedded therein, wherein said page of television teletext data comprising a teletext product placement advertisement contact data block and other teletext data block, said teletext product placement advertisement contact data block comprising a plurality of data, said plurality of data including contact information to contact on-demand by said television viewer a representative of said television product placement advertisement contact, (b) a first memory in said active television apparatus for storing simultaneously a plurality of said teletext product placement advertisement contact data block, wherein said teletext product placement advertisement contact data block embedded in said television picture signal occurring at a product placement advertisement teletext block insertion time, said product placement advertisement teletext block insertion time occurring in non real-time to said television picture signal transmission to said active television apparatus, wherein said television picture signal received and displayed on said active television apparatus, wherein said teletext product placement advertisement contact data block available for acquisition by a data acquisition circuit in said active television apparatus during display of said television picture signal on said active television apparatus, (c) a second memory in said active television apparatus for storing simultaneously said other teletext data block, (d) a third memory in said remote control device for storing simultaneously a plurality of said teletext product placement advertisement contact data block, each of said teletext product placement advertisement contact data block selected and stored on-demand by said television viewer in said third memory, wherein said selected and stored teletext product placement advertisement contact data block associated with said product placement advertisement embedded in said television picture signal displayed on said active television apparatus, wherein said active television apparatus is a first electronic device and wherein said remote control device is a second electronic device, (e) a display in said remote control device for generating images representative of selected portions by said television viewer of said television picture signal and said teletext product placement advertisement contact data block, (f) a user input device in said remote control device for enabling (1) input of television channel selection, (2) input of television volume control, (3) a set of television product placement advertisement teletext contact data block navigation instructions by said television viewer, including (4) a selection input by said television viewer of said television picture signal displayed on said active television apparatus, and (5) a set of communications instructions into said remote control device, (g) a wireless transceiver circuit in said remote control device for transmitting (1) a set of control signals and (2) a set of data signals to said active television apparatus and a third electronic device, and (3) for receiving an on-demand selection by said television viewer of said teletext product placement advertisement contact data block from said active television apparatus, and (h) a microprocessor in said remote control device coupled to said third memory, said display, said user input device and said wireless transmitter circuit in said remote control device, wherein said microprocessor in said remote control device to cause delivery of (1) said set of control signals and (2) said set of data signals to said wireless transmitter circuit and (3) to select by said television viewer said teletext product placement advertisement contact data block to be displayed on said display in said remote control device in response to said set of communications instructions received from said user input device, and wherein said television product placement advertisement teletext data is selected from the group comprising an analog teletext system and a digital teletext system.

8. The remote control device of claim 7, wherein said set of communications instructions executed by said television viewer include: (i) retrieval by said television viewer and display on said display in said remote control device of said teletext product placement advertisement contact data block for a product placement advertisement embedded in said television signal displayed on said active television apparatus; (ii) retrieval by said television viewer and display on said display in said remote control device of said teletext product placement advertisement contact data block stored in said active television apparatus first memory of a product placement advertisement embedded in a television picture signal previously displayed on said active television apparatus; (iii) selection and deletion by said television viewer of said teletext product placement advertisement contact data block stored in said first memory in said active television apparatus; and (iv) retrieval by said television viewer of said teletext product placement advertisement contact data block stored in said active television apparatus first memory of a television picture signal currently displayed on said active television apparatus.

9. The remote control device of claim 7, wherein said set of communications instructions executed by said television viewer include: (i) retrieval by said television viewer and display on said display in said remote control device of said teletext product placement advertisement contact data block stored on-demand by said television viewer in said third memory in said remote control device; (ii) transmission of said retrieved teletext product placement advertisement contact data block on-demand by said television viewer to said third electronic device from said remote control device; and (iii) selection and deletion by said television viewer of said teletext product placement advertisement contact data block stored on-demand by said television viewer in said third memory in said remote control device.

10. The third electronic device in claim 9 selected from the group consisting of a telephone, a computer, a personal digital assistant device, an electronic game console and a television set-top box, and wherein said third electronic device comprising an electronic device other than said first electronic device and said second electronic device.

11. The wireless transceiver circuit in claim 7 selected from the group consisting of an infrared circuit, a Bluetooth-enabled circuit and a Wi-Fi-enabled circuit.

12. The remote control device in claim 7 wherein said selected teletext product placement advertisement contact data block is transmitted and printed on a printing device by said television viewer.

13. The remote control device of claim 7, wherein said teletext product placement advertisement contact data block comprises a first tag marking a start of said teletext product placement advertisement contact data block, and a second tag marking an end of said teletext product placement advertisement contact data block, wherein said first tag and said second tag uniquely distinguishing said teletext product placement advertisement contact data block from said other teletext data block.

14. A method to extract on-demand television product placement advertisement contact information by a television viewer comprising the steps: (a) embedding said television product placement advertisement contact information in a television picture signal; wherein said embedded television product placement advertisement contact information embedded in a page of teletext data, wherein said page of teletext data comprising a teletext product placement advertisement contact data block and other teletext data block, said teletext product placement advertisement contact data block comprising a plurality of data, said plurality of data including contact information to contact by said television viewer a representative of a television product placement advertisement embedded in said television picture signal; (b) receiving a multiplicity of said television product placement advertisement and said teletext product placement advertisement contact data block on an active television apparatus; (c) extracting a multiplicity of said teletext product placement advertisement contact data block embedded in said television picture signal, each of said teletext product placement advertisement contact data block associated with a television picture signal displayed on said active television apparatus, and storing simultaneously said teletext product placement advertisement contact data block in a first memory in said active television apparatus, wherein said teletext product placement advertisement contact data block available for acquisition by a data acquisition circuit in said active television apparatus during display of said television picture signal on said active television apparatus; (d) extracting a multiplicity of said other teletext data block on said active television apparatus, and storing simultaneously each of said other teletext data block in a second memory in said active television apparatus; (e) using a remote control device to transmit on-demand by said television viewer a multiplicity of said teletext product placement advertisement contact data block of said displayed television picture signal on said active television apparatus from said first memory in said active television apparatus to a third memory in said remote control device; and wherein said active television apparatus is a first electronic device and wherein said remote control device is a second electronic device; and wherein said teletext product placement advertisement contact data block embedded in said television picture signal occurring at a product placement advertisement teletext block insertion time, said product placement advertisement teletext block insertion time occurring in non real-time to said television picture signal transmission to said active television apparatus; and wherein said page of teletext data is selected from the group comprising an analog teletext system and a digital teletext system.

15. The method of claim 14 wherein said teletext product placement advertisement contact data block comprises a first tag marking a start of said teletext product placement advertisement contact data block, and a second tag marking an end of said teletext product placement advertisement contact data block, wherein said first tag and said second tag uniquely distinguishing said teletext product placement advertisement contact data block from said other teletext data block.

16. The television picture signal of claim 14 selected from the group consisting of a cable television signal, a satellite television signal, a broadcast television signal and an internet bit stream.

17. The method of claim 14 wherein said selected teletext product placement advertisement contact data block is transmitted and printed on a printing device by said television viewer.

18. The method of claim 14 comprising additional steps, executed by said television viewer, of: (a) selecting by said television viewer a specific teletext product placement advertisement contact data block stored in said first memory in said active television apparatus and transmitting said teletext product placement advertisement contact data block to said remote control device; (b) storing by said television viewer said transmitted teletext product placement advertisement contact data block in said third memory in said remote control device; (c) navigating by said television viewer said first memory in said active television apparatus using an input on said remote control device; and (d) displaying by said television viewer said teletext product placement advertisement contact data block, stored in said first memory in said active television apparatus, on said active television apparatus display using said remote control device.

19. The method of claim 18 comprising additional steps, executed by said television viewer, of: (a) displaying by said television viewer said teletext product placement advertisement contact data block, stored on-demand by said television viewer in said third memory in said remote control device, on a second display on said remote control device; (b) navigating by said television viewer said third memory in said remote control device using said input on said remote control device; (c) using by said television viewer said teletext product placement advertisement contact data block stored on-demand by said television viewer in said third memory in said remote control device to contact a representative of said television product placement advertisement, using a third electronic device over a network.

20. The third electronic device in claim 19 selected from the group consisting of a telephone, a computer, a personal digital assistant device, a computer game console and a television set-top box; and wherein said third electronic device comprising an electronic device other than said first electronic device and said second electronic device; and wherein said network selected from the group consisting of an internet and a public telephone network.