Sprint Poised to Launch Boost Pay TV Service

Sprint may be poised to begin deploying a streaming video device that would allow it to expand a mobile video service it began marketing to Boost Mobile customers in June to HDTVs, a trademark filing obtained by The Donohue Report indicates.

In June, Sprint subsidiary Boost Worldwide announced that it was teaming up with technology vendor MobiTV to pitch a $10 monthly sports programming package called boostTV to customers of its Boost Mobile prepaid wireless service. Available initially on tablets and smartphones, the boostTV programming lineup includes beIN Sports, TyC Sports, Azteca, AyM Sports, Latin American Sports and FightBox.

Emeryville, Calif.-based MobiTV has also been pitching Sprint and other wireless carriers a white-label HDMI stick called MobiTV Connect, which is designed to deliver over-the-top video programming to IP-connected TVs.

MobiTV CTO Rick Herman told The Donohue Report in June that the company expected to see the first commercial deployments of the MobiTV Connect device “in the coming months in 2015.”

Boost Worldwide filed a trademark application for the brand BOOSTTV on Aug. 31. Goods and services the company said it may offer with the brand include “broadcasting services for television, video, radio, motion pictures and live video feed via wireless networks and the Internet.”

It’s been nearly a year since MobiTV demonstrated the streaming video stick at the CTIA convention in Las Vegas. Look for MobiTV to provide an update on its deployment schedule at the 2015 CTIA convention, which kicks off on Sept. 9.

Officials at Sprint and MobiTV didn’t immediately respond to requests for comment on Friday.

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