KT Turns Drone Race Into Giga LTE Promo

South Korea’s  KT Corp. shot a unique promotion for its new Giga LTE product, introducing a spot that shows drones racing through gates which tout Giga LTE. KT produced the ad at a stadium owned by its KT Wiz professional baseball team.

Drone racing may be a smart way to pitch wireless broadband, but  it isn’t a spectator sport. That’s partly because the drones, which are controlled by pilots wearing FPV (First Person View) cameras, are more difficult to spot than a hockey puck on ice.