SeaChange to Power ROK Mobile OTT Video Service

Los Angeles-based mobile virtual network operator ROK Mobile said it will use SeaChange International’s video-on-demand platform to launch a premium video service in the first quarter of 2016.

ROK Mobile, which currently markets a $49.99 monthly package of unlimited voice calls, text messages, wireless data and streaming music, said its video offering will include “thousands of Hollywood and international blockbuster movies and television series, as well as popular niche content from cult TV and movies, to anime, animation for young adults, extreme sports, and curated short-form content.”

In addition to providing an over-the-top video platform, SeaChange will supply ROK Mobile with mobile video content for iOS and Android devices.

“This is a complete game-changer for both the telecom and entertainment industries,” ROK Mobile Chairman Jonathan Kendrick said in Thursday’s announcement. “SeaChange is the perfect partner to enable ROK Mobile to deliver reliable and scalable premium video content to the millions of mobile users that want to enjoy TV, movies and video entertainment across any connected device,” Kendrick added.

Last December, SeaChange unveiled an OTT platform called SeaChange Rave. It also struck a deal to with Layer3TV, which will use the SeaChange Nucleus video gateway software solution for the next-gen pay TV service that it will launch later this year.

ROK Mobile, which has deals with Sprint and T-Mobile to use their LTE networks, hasn’t yet detailed pricing for the OTT video service. ROK and SeaChange will kick off a marketing push for the OTT video service at a VIP event they will host Thursday tonight for industry executives attending the CTIA Super Mobility convention in Las Vegas.

Look for SeaChange to strike additional deals with MVNOs.