Rovi Pursues Location-Based Advertising

Broadband subscribers who purchase tickets to “Star Wars: The Force Awakens” might receive notifications from Netflix when other installments from the franchise become available for streaming, if Rovi Corp. succeeds in commercializing an invention published Thursday.

The location-based advertising and content recommendation invention could also allow movie theater chains to target discount offers to local consumers based on an “entertainment profile” of a user.

If a consumer is known to be a fan of Harry Potter movies, “the discount offer could be 15% off of two tickets for the 7 p.m. showing at the AMC Theatre, and this offer could be presented to anyone who is a Harry Potter fan and who is within a half mile of the theatre 30 minutes before the show time,” Rovi states in the patent application.

Rovi patent liasion Michael Nichols is named as inventor on the patent application, titled, “Method and systems for performing actions based on location-based rules.”

Abstact: Methods and systems for performing actions based on location-based rules are provided. In particular, these methods and systems may store an entertainment profile of a user, wherein the entertainment profile identifies entertainment media characteristics of the user. It may then be determined that the user entered a predetermined range of a location. In response to this, a location-based rule that corresponds to the location and that defines an action to be taken may be automatically identified. Based on the location-based rule, the location, and the entertainment profile of the user, the action may be performed.

Patent Application

http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=20160029169&OS=20160029169&RS=20160029169

Claims:

1-30. (canceled)

31. A method for performing actions using rules associated with respective locations, the method comprising: determining occurrence of an act performed by a user indicating that the user has moved from being within range of a location to being outside of the range of the location; identifying a rule, associated with the location, that corresponds to the act performed by the user; selecting, using the rule, an action of a plurality of actions to be performed by a home entertainment device; causing to be displayed, on the home entertainment device, an interactive option corresponding to the selected action; and causing a media asset function to be performed by processing input from the user indicating selection of the option.

32. The method of claim 31 further comprising: measuring an amount of time representing how long the user remained within the range of the location before moving outside the range of the location, wherein the interactive option is caused to be displayed further in response to determining that the amount of time exceeds a threshold.

33. The method of claim 31, wherein the interactive option is associated with a media asset that is related to another media asset corresponding to the range of the location from which the user has moved, and wherein the location corresponds to a venue featuring the another media asset that the user has consumed at the location.

34. The method of claim 31, wherein causing the media asset function to be performed further comprises transmitting an identifier of the media asset to a content source from which the media asset is accessible, if the user selection of the option is received.

35. The method of claim 31, wherein determining the occurrence of the act performed by the user indicating that the user has moved from being within the range of the location to being outside of the range of the location comprises processing information received over the Internet from the user, wherein the information identifies the user and another location corresponding to the user.

36. The method of claim 31, wherein determining the occurrence of the act performed by the user indicating that the user has moved from being within the range of the location to being outside of the range of the location comprises processing information received over the Internet from another user that identifies the user and a second location corresponding to the user.

37. The method of claim 31, wherein determining the occurrence of the act performed by the user indicating that the user has moved from being within the range of the location to being outside of the range of the location comprises processing information received from a calendar associated with the user.

38. The method of claim 31, wherein the interactive option is associated with a recommendation of another media asset to the user.

39. The method of claim 31, further comprising: determining that the user is interacting with the home entertainment device; and causing to be displayed, on the home entertainment device, an interactive option corresponding to the selected action only after the determining.

40. The method of claim 31, wherein determining the occurrence of the act performed by the user indicating that the user has moved from being within the range of the location to being outside of the range of the location comprises processing information received from a mobile use equipment device associated with the user.

41. A system for performing actions using rules associated with respective locations, the system comprising: control circuitry configured to: determine occurrence of an act performed by a user indicating that the user has moved from being within range of a location to being outside of the range of the location; identify a rule, associated with the location, that corresponds to the act performed by the user; select, using the rule, an action of a plurality of actions to be performed by a home entertainment device; cause to be displayed, on the home entertainment device, an interactive option corresponding to the selected action; and cause a media asset function to be performed by processing input from the user indicating selection of the option.

42. The system of claim 41, wherein the control circuitry is further configured to: measure an amount of time representing how long the user remained within the range of the location before moving outside the range of the location, wherein the interactive option is caused to be displayed further in response to determining that the amount of time exceeds a threshold.

43. The system of claim 41, wherein the interactive option is associated with a media asset that is related to another media asset corresponding to the range of the location from which the user has moved, and wherein the location corresponds to a venue featuring the another media asset that the user has consumed at the location.

44. The system of claim 41, wherein the control circuitry configured to cause the media asset function to be performed is further configured to transmit an identifier of the media asset to a content source from which the media asset is accessible to the user, if the user selection of the option is received.

45. The system of claim 41, wherein the control circuitry configured to determine the occurrence of the act performed by the user indicating that the user has moved from being within the range of the location to being outside of the range of the location is further configured to process information received over the Internet from the user that identifies the user and a second location corresponding to the user.

46. The system of claim 41, wherein the control circuitry configured to determine the occurrence of the act performed by the user indicating that the user has moved from being within the range of the location to being outside of the range of the location is further configured to process information received over the Internet from another user that identifies the user and a second location corresponding to the user.

47. The system of claim 41, wherein the control circuitry configured to determine the occurrence of the act performed by the user indicating that the user has moved from being within the range of a location to being outside of the range of the location is further configured to process information received from a calendar associated with the user.

48. The system of claim 41, wherein the interactive option is associated with a recommendation of another media asset to the user.

49. The system of claim 41, further comprising control circuitry configured to: determine that the user is interacting with the home entertainment device; and cause to be displayed, on the home entertainment device, an interactive option corresponding to the selected action only after the determining.

50. The system of claim 41, wherein the control circuitry configured to determine the occurrence of the act performed by the user indicating that the user has moved from being within the range of the location to being outside of the range of the location is further configured to process information received from a mobile use equipment device associated with the user.