Rovi Battles Churn With Discounts for Unhappy Subscribers

Pay TV distributors may be able to reduce subscriber churn by pitching discounts to subscribers wearing biometric devices that can sense if a user is poised to cut the cord pay TV, Rovi says in a patent published Tuesday.

“In response to determining that a user is unhappy, not attentive, or bored when accessing content provided by the service, the media guidance application may generate for display discounts or other promotions for the service,” Rovi states in the patent, titled, “Preventing users from terminating services.”

Hoctor
Hoctor

Navic Networks and Microsoft veteran John Hoctor, CEO of Rovi’s IntegralReach since 2012, is named as lead inventor on the patent.

Abstract: Methods and systems are described herein for a media guidance application that generates for display content associated with preventing a user from terminating a service in response to determining, based on a biometric state of the user, that a user is likely to terminate the service. For example, in response to determining that a user is unhappy, not attentive, or bored when accessing content provided by the service, the media guidance application may generate for display discounts or other promotions for the service.

Patent

Claims:
1. A method for preventing users from terminating services, the method comprising: determining, using control circuitry, a user is accessing a service; determining, using the control circuitry, a biometric state of the user while the user is accessing the service; cross-referencing the biometric state with a database listing biometric states indicative of a desire to terminate the service to determine whether the biometric state indicates the user desires to terminate the service; and in response to determining that the biometric state indicates the user desires to terminate the service, generating for display, on a display device, content associated with preventing the user from terminating the service.

2. The method of claim 1, wherein the content includes a discount for the service.

3. The method of claim 1, wherein the content includes a list of media assets accessible through the service.

4. The method of claim 1, wherein determining the biometric state includes monitoring eye contact of the user with the display device while the user is accessing the service.

5. The method of claim 1, wherein determining the biometric state includes detecting a frequency range of brain activity of the user.

6. The method of claim 1, further comprising determining the user is accessing the service in response to receiving data from a provider of the service.

7. The method of claim 1, wherein the biometric state indicative of the desire to terminate the service corresponds to the user being bored while accessing the service.

8. The method of claim 1, wherein the biometric state indicative of the desire to terminate the service corresponds to the user being upset while accessing the service.

9. The method of claim 1, wherein the biometric state indicative of the desire to terminate the service corresponds to the user being non-attentive while accessing the service.

10. The method of claim 1, further comprising: determining a length of time the user has the biometric state; comparing the length of time to a threshold length of time; and cross-referencing the biometric state in the database in response to determining that the length of time corresponds to the threshold length of time.

11. A system for preventing users from terminating services, the system comprising: storage circuitry configured to store a database listing biometric states indicative of a desire to terminate the service; and control circuitry configured to: determine a user is accessing a service; determining a biometric state of the user while the user is accessing the service; cross-reference the biometric state with the database listing biometric states indicative of the desire to terminate the service to determine whether the biometric state indicates the user desires to terminate the service; and in response to determining that the biometric state indicates the user desires to terminate the service, generate for display content associated with preventing the user from terminating the service.

12. The system of claim 11, wherein the content includes a discount for the service.

13. The system of claim 11, wherein the content includes a list of media assets accessible through the service.

14. The system of claim 11, wherein the control circuitry configured to determine the biometric state is further configured to monitor eye contact of the user while the user is accessing the service.

15. The system of claim 11, wherein the control circuitry configured to determine the biometric state is further configured to detect a frequency range of brain activity of the user.

16. The system of claim 11, further comprising control circuitry configured to determine the user is accessing the service in response to receiving data from a provider of the service.

17. The system of claim 11, wherein the biometric state indicative of the desire to terminate the service corresponds to the user being bored while accessing the service.

18. The system of claim 11, wherein the biometric state indicative of the desire to terminate the service corresponds to the user being upset while accessing the service.

19. The system of claim 11, wherein the biometric state indicative of the desire to terminate the service corresponds to the user being non-attentive while accessing the service.

20. The system of claim 11, wherein the control circuitry configured to: determine a length of time the user has the biometric state; compare the length of time to a threshold length of time; and cross-reference the biometric state in the database in response to determining that the length of time corresponds to the threshold length of time.