Roberts: Comcast ‘Going to Throw Everything’ At Olympics

Comcast will use multiscreen coverage of the 2016 Summer Olympics to show the world “a glimpse into the future of television,” CEO Brian Roberts told attendees at the INTX convention in Boston on Monday.

“We’re going to throw everything at it,” Roberts said regarding the 6,000 hours of live, interactive and video-on-demand content that Comcast will deliver through its cloud-based X1 platform.

With the emergence of mobile and over-the-top video platforms disrupting the pay TV industry, Roberts hinted that Comcast will embrace streaming video services that allow consumers to watch personalized programming on any screen without using a set-top.

“Change is upon us,” Roberts said, adding that Comcast will showcase new user interfaces, products such as Wi-Fi boosters and “new capabilities with the remotes.”

For more:
– see this blog post from Roberts

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