Rentrak Paints Picture of Local Pay TV Penetration

Rentrak says it has a solution that wouldn’t require content providers like Walt Disney Co. and Fox to rely on pay TV distributors to supply them with reports that detail how subscribers are consuming programming on multiple screens.

“Unfortunately, many network operators do not release subscriber package information for individual markets. As a result, any parties seeking to understand the extent of content or advertising distribution have an incomplete picture of the network viewership,” Rentrak states in a patent application published on Thursday.

VinsonRentrak EVP of Statistical Operations and Data Science Michael Vinson is named as lead inventor on the patent application, titled, “Systems and Methods for Ascertaining Network Market Subscription Coverage.”

Abstract: A system and methods for estimating network subscription coverage within or across various markets. The system generates estimates of viewers that subscribe to certain network subscription packages in various geographic markets. The estimates may be organized in different fashions, such as organized by households, by income or other demographic, etc. In some embodiments, the system iteratively scales an estimated viewership count in a given market based on existing subscription data across all the markets and demographic characteristics of the various markets. The system may also redistribute estimates based on market capacity.

Patent Application

Claims:

  1. A computer-implemented method of estimating the coverage by market by operator for a content network, comprising: determining a total number of subscribers to a content network across a plurality of markets; determining an estimated total number of subscribers to the content network based on existing coverage data across the plurality of markets; distributing the estimated total number of subscribers evenly across each of the plurality of markets; scaling at least one distribution in a market based on a comparison of the estimated total number of subscribers and the total number of subscribers; and reallocating subscriptions between at least two markets in the plurality of markets based upon the capacities of the at least two markets.
  1. The computer-implemented method of claim 1, wherein determining a total number of subscribers to a content network across a plurality of markets comprises receiving a network subscription package.
  1. The computer-implemented method of claim 1, wherein determining an estimated total number of subscribers to the content network comprises: generating a Network Package Matrix; generating at least one Network Coverage Matrix; and generating a Household Network Matrix.
  1. The computer-implemented method of claim 3, wherein generating at least one Network Coverage Matrix comprises: calculating a Network Package Overlap matrix; and calculating a Network Always Same Package matrix.
  1. The computer-implemented method of claim 3, wherein generating a Household Network Matrix comprises: generating a Household Viewed Network matrix; and multiplying the Household Viewed Network matrix by the Network Always Same Package matrix to generate the Household Network Coverage matrix; and thresholding the Household Network Coverage matrix to create the Household Network Matrix.
  1. The computer-implemented method of claim 5, wherein generating a Household Network Matrix comprises determining a fraction of the plurality of markets associated with High Definition devices.
  1. The computer-implemented method of claim 1, further comprising: presenting a graphical user interface depicting a plurality of geographic markets; receiving a selection of a market from a user; and presenting a visualization of the reporting and non-reporting households associated with the market.
  1. A computer system comprising: at least one computer processor; at least one memory comprising instructions configured to cause the at least one computer processor to perform a method comprising: determining a total number of subscribers to a content network across a plurality of markets; determining an estimated total number of subscribers to the content network based on existing coverage data across the plurality of markets; distributing the estimated total number of subscribers evenly across each of the plurality of markets; scaling at least one distribution in a market based on a comparison of the estimated total number of subscribers and the total number of subscribers; and reallocating subscriptions between at least two markets in the plurality of markets based upon the capacities of the at least two markets.
  1. The computer system of claim 8, wherein determining a total number of subscribers to a content network across a plurality of markets comprises receiving a network subscription package.
  1. The computer system of claim 8, wherein determining an estimated total number of subscribers to the content network comprises: generating a Network Package Matrix; generating at least one Network Coverage Matrix; and generating a Household Network Matrix.
  1. The computer system of claim 8, wherein generating at least one Network Coverage Matrix comprises: calculating a Network Package Overlap matrix; and calculating a Network Always Same Package matrix.
  1. The computer system of claim 11, wherein generating a Household Network Matrix comprises: generating a Household Viewed Network matrix; and multiplying the Household Viewed Network matrix by the Network Always Same Package matrix to generate the Household Network Coverage matrix; and thresholding the Household Network Coverage matrix to create the Household Network Matrix.
  1. The computer system of claim 12, wherein generating a Household Network Matrix comprises determining a fraction of the plurality of markets associated with High Definition devices.
  1. The computer system of claim 8, the method further comprising: presenting a graphical user interface depicting a plurality of geographic markets; receiving a selection of a market from a user; and presenting a visualization of the reporting and non-reporting households associated with the market.
  1. A non-transitory computer-readable medium comprising instructions configured to cause at least one computer processor to perform a method comprising: determining a total number of subscribers to a content network across a plurality of markets; determining an estimated total number of subscribers to the content network based on existing coverage data across the plurality of markets; distributing the estimated total number of subscribers evenly across each of the plurality of markets; scaling at least one distribution in a market based on a comparison of the estimated total number of subscribers and the total number of subscribers; and reallocating subscriptions between at least two markets in the plurality of markets based upon the capacities of the at least two markets.
  1. The non-transitory computer-readable medium of claim 15, wherein determining a total number of subscribers to a content network across a plurality of markets comprises receiving a network subscription package.
  1. The non-transitory computer-readable medium of claim 15, wherein determining an estimated total number of subscribers to the content network comprises: generating a Network Package Matrix; generating at least one Network Coverage Matrix; and generating a Household Network Matrix.
  1. The non-transitory computer-readable medium of claim 17, wherein generating at least one Network Coverage Matrix comprises: calculating a Network Package Overlap matrix; and calculating a Network Always Same Package matrix.
  1. The non-transitory computer-readable medium of claim 17, wherein generating a Household Network Matrix comprises: generating a Household Viewed Network matrix; and multiplying the Household Viewed Network matrix by the Network Always Same Package matrix to generate the Household Network Coverage matrix; and thresholding the Household Network Coverage matrix to create the Household Network Matrix.
  1. The non-transitory computer-readable medium of claim 19, wherein generating a Household Network Matrix comprises determining a fraction of the plurality of markets associated with High Definition devices.
  1. The non-transitory computer-readable medium of claim 15, the method further comprising: presenting a graphical user interface depicting a plurality of geographic markets; receiving a selection of a market from a user; and presenting a visualization of the reporting and non-reporting households associated with the market.