NeuLion Strikes Renewal With PBA

NeuLion signed a contract renewal with the Professional Bowlers Association which will see the digital content distribution and monetization firm continue to help the league rack up subscribers for its Xtra Frame multiplatform video service.

The PBA said Friday that NeuLion, which has powered its direct-to-consumer content offering since 2010, designed a new look and design for desktop users. Xtra Frame, which offers tiers that range in price from $3.99 for three days of access to $64.99 for its 12-month package, is also available on Android and iOS platforms.

“The NeuLion Digital Platform is delivering an enhanced experience for PBA Xtra Frame subscribers, and we’re pleased that the PBA continues to see value in NeuLion’s technology and services,” NeuLion CEO Kanaan Jemili said in Friday’s announcement. “We look forward to working with the PBA to implement new monetization features to drive additional revenue,” Dr. Jemeli added.

NeuLion customers also include the NBA, UFC, Major League Soccer, Big Ten Network, Tennis Channel and Pivot.

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