Intel Eyes Incentives to Drive Viewing

Intel won a U.S. patent on Tuesday for technology that could be used to offer viewers incentives such as gift certificates, coupons and discounted products for watching TV.

“With more competition, television providers are increasingly interested in ways to increase viewer loyalty. Commonly, viewers may surf between different channels switching from program to program. Particularly, during the transmission of commercials, viewers may try other channels or may leave temporarily. This decreases the effectiveness of the commercials and therefore diminishes the desirability of the television content to advertisers. This ultimately means that, increasingly, broadcasting cost may ultimately be borne by the viewer in terms of pay or pay-per-view television,” Intel states in the patent application.

Content owners and distributors could use the ATVEF specification to transmit viewer loyalty incentives, according to the patent application.

Intel software ecosystems engineer David Kinder is named as lead inventor on the patent, titled, “Providing A Viewer Incentive With Video Content.”

Abstract: Video content may be transmitted with enhanced content or ancillary information that includes viewer loyalty incentives. The viewer loyalty incentives may be in the form of incentives, certificates or other information which may accumulate depending on viewing time. The more the viewer watches, the more incentives the viewer may receive.

Claims:

  1. A computer-implemented method comprising: providing indications of a plurality of content available for viewing; providing an association for one of the plurality of content with a visual indication of a distinct earning by access of the one content; tracking a distinct earning from access of the one content; providing a first visual depiction of earnings; providing a second visual depiction of remaining earnings to obtain an incentive, the first and second visual depictions being different so as to indicate whether the incentive is available or unavailable, said first and second visual depictions being graphical depictions such that said second visual depiction has a first size indicating an amount of earnings to obtain an incentive and said first visual depiction has a size indicating an amount of earnings, such that a user can visually compare said sizes to judge the amount of earnings needed to obtain said incentive; and in response to the earnings achieving the incentive, indicating that the incentive is available.
  1. The method of claim 1, further comprising: in response to a display of an entire content, providing the earning.
  1. The method of claim 1, further comprising: in response to not displaying an entire content, not providing the earning.
  1. The method of claim 1, wherein the incentive includes one or more of coupons for discounted products, games, stickers, trading cards, video clips, pictures, music, audio material, and textual material.
  1. The method of claim 1, further comprising: providing the visual indication of an earning as part of ancillary information.
  1. The method of claim 1, wherein the content comprises audio or visual content.
  1. A system comprising: at least one processor configured to: provide indications of a plurality of content available for viewing; provide an association for one of the plurality of content with a visual indication of a distinct earning by access of the one content; track a distinct earning from access of the one content; provide a first visual depiction of earnings; provide a second visual depiction of remaining earnings to obtain an incentive, the first and second visual depictions being different so as to indicate whether the incentive is available or unavailable, said first and second visual depictions being graphical depictions such that said second visual depiction has a first size indicating an amount of earnings to obtain an incentive and said first visual depiction has a size indicating an amount of earnings, such that a user can visually compare said sizes to judge the amount of earnings needed to obtain said incentive; and in response to the earnings achieving the incentive, indicate that the incentive is available.
  1. The system of claim 7, wherein the at least one processor is to: in response to a display of an entire content, provide the earning.
  1. The system of claim 7, wherein the at least one processor is to: in response to not displaying an entire content, not provide the earning.
  1. The system of claim 7, wherein the incentive includes one or more of coupons for discounted products, games, stickers, trading cards, video clips, pictures, music, audio material, and textual material.
  1. The system of claim 7, wherein the at least one processor is to: provide the visual indication of an earning as part of ancillary information.
  1. The system of claim 7, wherein the content comprises audio or visual content.
  1. The system of claim 7, further comprising a transmitter to transmit the content.
  1. The system of claim 7, further comprising a receiver to receive the content.
  1. At least one non-transitory computer readable medium, comprising instructions stored thereon, which when executed by at least one processor, cause the at least one processor to: provide indications of a plurality of content available for viewing; provide an association for one of the plurality of content with a visual indication of a distinct earning by access of the one content; track a distinct earning from access of the one content; provide a first visual depiction of earnings; provide a second visual depiction of remaining earnings to obtain an incentive, the first and second visual depictions being different so as to indicate whether the incentive is available or unavailable, said first and second visual depictions being graphical depictions such that said second visual depiction has a first size indicating an amount of earnings to obtain an incentive and said first visual depiction has a size indicating an amount of earnings, such that a user can visually compare said sizes to judge the amount of earnings needed to obtain said incentive; and in response to the earnings achieving the incentive, indicate that the incentive is available.
  1. The at least one computer readable medium of claim 15, further comprising instructions stored thereon, which when executed by at least one processor, cause the at least one processor to: in response to a display of an entire content, provide the earning.
  1. The at least one computer readable medium of claim 15, further comprising instructions stored thereon, which when executed by at least one processor, cause the at least one processor to: in response to not displaying an entire content, not provide the earning.
  1. The at least one computer readable medium of claim 15, wherein the incentive includes one or more of coupons for discounted products, games, stickers, trading cards, video clips, pictures, music, audio material, and textual material.
  1. The at least one computer readable medium of claim 15, further comprising instructions stored thereon, which when executed by at least one processor, cause the at least one processor to: provide the visual indication of an earning as part of ancillary information.
  1. The at least one computer readable medium of claim 15, wherein the content comprises audio or visual content.