How Location Based Advertising Will Drive Consumers to Retailers

Smartphones could soon reward users with coupons from Starbucks and other retailers if they “face and walk in a certain direction,” “input a facial gesture (e.g., a smile),” and head in “a predetermined direction set by the advertiser,” if an invention published Thursday sees the light of day.

forsblomNils Forsblom, CEO of San Diego-based Adtile Technologies, is named as inventor on the patent application, titled, “Motion And Gesture-Based Mobile Advertising Activation.” The assignee is La Quinta, Calif.-based Ten Farms Inc.

Abstract: The presentation of advertisements to a user on a mobile communications device is disclosed. A first external input corresponding to a triggering of an advertisement delivery is received on a first input modality. An advertisement overlay is displayed in a graphical user interface in response to receiving the external input. Advertisement invocation instructions are displayed within the advertisement overlay. A second external input is received on a second input modality different from the first input modality. The second external input is translated to a set of quantified values. An advertisement is then displayed within the advertisement overlay in response to a substantial match between the set of quantified values translated from the received second external input to the set of predefined values corresponding to the advertisement invocation instructions.

Patent

Claims:

1. A graphical user interface for presenting advertisements to a user on a display of a mobile communications device, the graphical user interface comprising: a first graphical user interface window for displaying content on the display of the mobile communications device, wherein an advertisement delivery sub- application is embedded in the content, wherein an activatable graphic element for the advertisement delivery sub-application is displayed in-line with the content, the activatable graphic element providing an indication to the user that an advertisement is available to be viewed upon a request by the user; a second graphical user interface window configured to partially cover the first graphical user interface window in response to the request by the user to display the advertisement, wherein the request by the user is a first external input received on a first input modality of the mobile communications device, the first external input corresponding to a triggering of the activatable graphic element for the advertisement delivery sub-application; wherein the second graphical user interface window displays advertisement invocation instructions in response to receiving the first external input corresponding to the triggering of the activatable graphic element; and wherein, in response to receiving a second external input on a second input modality of the mobile communications device different from the first input modality, the second graphical user interface window displays the advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between a set of quantified values translated from the second external input to a set of predefined values corresponding to the advertisement invocation instructions.

2. The graphical user interface of claim 1, wherein: the first input modality is a touch screen; and the first external input is a haptic contact upon the touch screen from the user corresponding in position to the displayed activatable graphic element.

3. The graphical user interface of claim 1, wherein the second input modality is at least one of an accelerometer, compass, and gyroscope.

4. The graphical user interface of claim 3, wherein: the at least one of the accelerometer, compass, and gyroscope is embedded in the mobile communications device; and the second external input is a sequence of motions applied to the mobile communications device by the user that are translated to the set of quantified values by the at least one of the accelerometer, compass, and gyroscope.

5. The graphical user interface of claim 3, wherein: the at least one of the accelerometer, compass, and gyroscope is embedded in an external device wearable by the user and in communication with the mobile communications device; and the second external input is a sequence of motions applied to the external device by the user that are translated to the set of quantified values by the at least one of the accelerometer, compass, and gyroscope.

6. The graphical user interface of claim 3, wherein the second external input is steps walked by the user as measured by the accelerometer.

7. The graphical user interface of claim 3, wherein the second external input is steps ran by the user as measured by the accelerometer.

8. The graphical user interface of claim 3, wherein the second external input is a physical gesture as measured by the gyroscope.

9. The graphical user interface of claim 3, wherein the second external input is a direction as measured by the compass.

10. The graphical user interface of claim 3, wherein the second external input is steps walked in a defined direction as measured by a combination of the accelerometer and the compass.

11. (canceled)

12. The graphical user interface of claim 1, wherein: the second input modality is an on-board microphone; and the second external input is a sequence of audio commands generated by the user and captured by the on-board microphone.

13. The graphical user interface of claim 1, wherein: the second input modality is an on-board camera; and the second external input is a sequence of user gestures graphically captured by the on-board camera.

14. The graphical user interface of claim 13, wherein the gestures are graphically captured from a face of the user.

15. The graphical user interface of claim 13, wherein the gestures are graphically captured from a hand of the user.

16. The graphical user interface of claim 1, wherein the second external input is translated to multiple sets of quantified values each corresponding to a different time instant.

17-20. (canceled)

21. A mobile communications device, comprising: a processor having a memory associated therewith; an input/output interface associated with the processor; a display associated with the input/output interface; and a motion subsystem associated with the processor, wherein the motion subsystem is capable of detecting motions imparted to the mobile communications device; wherein the memory is encoded with an advertisement delivery application that when executed on the processor is capable of displaying advertisements on the display based on motions imparted to the mobile communications device by performing the operations of: providing a graphical user interface on the display via the input/output interface; displaying content on the graphical user interface, an advertisement delivery sub-application being embedded in the content, with an activatable graphic element of the advertisement delivery sub-application being displayed in-line with the content, the activatable graphic element providing an indication to a user that an advertisement is available to be viewed upon a request by the user; receiving the request by the user to display the advertisement, the request by the user being a first external input corresponding to a triggering of the activatable graphic element, the first external input being received on a first input modality of the mobile communications device; displaying an advertisement overlay in the graphical user interface partially covering the content in response to receiving the first external input corresponding to the triggering of the advertising delivery, with advertisement invocation instructions being displayed within the advertisement overlay for prompting user action; receiving a second external input on a second input modality of the mobile communications device different from the first input modality after the first external input corresponding to the triggering of the advertisement delivery is received and while the advertisement invocation instructions are being displayed within the advertisement overlay, the second external input being indicative of the prompted user action; translating the second external input to a set of quantified values; and displaying, within the advertisement overlay, an advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between the set of quantified values translated from the received second external input to the set of predefined values corresponding to the advertisement invocation instructions.

22. A method for presenting advertisements to a user on a mobile communications device, the method comprising the ordered steps of: displaying content on a graphical user interface of the mobile communications device, an advertisement delivery sub-application being embedded in the content, with an activatable graphic element of the advertisement delivery sub-application being displayed in-line with the content, the activatable graphic element providing an indication to the user that an advertisement is available to be viewed upon a request by the user; receiving a user input indicative of the request by the user to display the advertisement, the user input corresponding to a triggering of the activatable graphic element of the advertisement delivery sub-application; displaying an advertisement overlay in the graphical user interface partially covering the content in response to receiving the user input corresponding to the triggering of the activatable graphic element, with advertisement invocation instructions being displayed within the advertisement overlay for prompting user action; receiving an external input on the mobile communications device while the advertisement invocation instructions are being displayed within the advertisement overlay, the external input being indicative of the prompted user action; translating the external input to at least a set of quantified values; and displaying, within the advertisement overlay, an advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between the set of quantified values translated from the received external input to the set of predefined values corresponding to the advertisement invocation instructions.