Google Preps New Logos for Streaming TV, Movies, Games

Google filed several trademark applications on March 30 for logos that could be used to market digital content, including streaming TV, movies, games music, magazines and books.

An image Google included in a trademark application “online retail store services featuring digital content” is already being used for its Google Play app store.

A separate Google trademark application for a logo that could be used for “software for the transmission, streaming, browsing, organizing, display and accessing of movies and television shows” appears similar to logos that Google has used for its YouTube subsidiary.

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