Dish Advanced Advertising Strategy Revealed

Technology vendor EchoStar reveals in two patent applications obtained by The Donohue Report this week how corporate sibling Dish Network could deliver targeted advertising to subscribers by relying on techniques marketers have used in online video ads.

Former EchoStar CTO David Kummer, who retired in June, is named as inventor on both patent applications. The inventions, “Systems and methods for viewer decision-based targeted commercials,” and “Systems and methods for viewer-incentivized targeted commercials,” were published on Thursday.

Dish rate this ad“By soliciting input and/or feedback from a television viewer (also referred to as a user), commercials that are presented to the television viewer can be targeted more effectively. For instance, the user can specify specific categories or advertisers that the user desires to see commercials from. In some embodiments, the user can specify a rating for a television commercial that the user is in the process of viewing or has viewed. Based on the selection of specific categories, the selection of specific advertisers, and/or ratings received from the user, advertisements can be targeted more effectively to that specific user,” EchoStar states in the patent application for viewer-incentivized targeted commercials.

Abstract: Various arrangements, including systems, methods, apparatuses, and computer-readable mediums for incentivizing content viewer feedback are detailed herein. In some embodiments, a first television program with at least one commercial break is output. At least one television commercial for presentation during a first commercial break may be output. For the at least one television commercial, a rating from a viewer may be received. An incentive value determined based on at least the rating of the at least one commercial may be calculated. A second duration may be selected from a group comprising a first duration and a second duration based on the calculated incentive value, wherein the second duration is shorter than the first duration. A second commercial break of the selected second duration may be output.

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Claims

1. A method for incentivizing content viewer feedback, the method comprising: outputting, by a television receiver, a first television program with at least one commercial break; outputting, by the television receiver, at least one television commercial for presentation during a first commercial break; for the at least one television commercial, receiving, by the television receiver, from a viewer, a rating; calculating, by the television receiver, an incentive value determined based on at least the rating of the at least one commercial; selecting, by the television receiver, a second duration from a group comprising a first duration and a second duration based on the calculated incentive value, wherein the second duration is shorter than the first duration; and outputting, by the television receiver, a second commercial break of the selected second duration.

2. The method for incentivizing content viewer feedback of claim 1, further comprising: receiving and storing, by the television receiver, separate from the first television program, a first plurality of commercials and a second plurality of commercials, wherein: the first plurality of commercials are inserted in the first commercial break of the first television program; and the second plurality of commercials are inserted in the second commercial break.

3. The method for incentivizing content viewer feedback of claim 1, further comprising: selecting the second plurality of commercials based on the received ratings from the viewer.

4. The method for incentivizing content viewer feedback of claim 1, further comprising: blocking, by the television receiver, a fast forward command to skip at least a portion of the at least one television commercial.

5. The method for incentivizing content viewer feedback of claim 1, wherein calculating, by the television receiver, the incentive value awarded based on the rating of the at least one commercial comprises: awarding a first incentive value for a first commercial of the at least one commercial given a positive rating; and awarding a second incentive value for a second commercial of the at least one commercial given a negative rating, wherein the second incentive value is less than the first incentive value.

6. The method for incentivizing content viewer feedback of claim 1, wherein the second commercial break is shorter in duration than the first commercial break based on the second commercial break containing fewer commercials than the first commercial break.

7. The method for incentivizing content viewer feedback of claim 1, wherein the second commercial break is shorter in duration than the first commercial break based on the second commercial break containing a same number of commercials than the first commercial break, with each commercial being of a shorter duration.

8. The method for incentivizing content viewer feedback of claim 1, wherein the first commercial break and the second commercial break occur during the first television program.

9. The method for incentivizing content viewer feedback of claim 1, wherein the first commercial break occurs during the first television program and the second commercial break occurs during a second television program.

10. The method for incentivizing content viewer feedback of claim 1, further comprising: assessing, by the television receiver, an age of incentive values awarded; and decreasing, by the television receiver, the incentive value awarded, based on a threshold age being met by at least a portion of the incentive value.

11. The method for incentivizing content viewer feedback of claim 10, further comprising: determining, by the television receiver, that a threshold incentive value is not met by the incentive value after decreasing the incentive value awarded based on the threshold age being met by at least the portion of the incentive value; and outputting, by the television receiver, a third plurality of commercials for presentation during a third commercial break of a third television program, wherein a duration of the third commercial break is longer than the duration of the second commercial break.

12. The method for incentivizing content viewer feedback of claim 1, further comprising: determining, by the television receiver, that a second threshold incentive value, greater than a first threshold incentive value, has been met by the incentive value awarded based on the received rating; and outputting, by the television receiver, a third plurality of commercials for presentation during a third commercial break, wherein the third commercial break is shorter in duration than the second commercial break based on the second threshold incentive value having been determined to be met.

13. A system for incentivizing content viewer feedback, the system comprising: one or more processors; and a memory communicatively coupled with and readable by the one or more processors and having stored therein processor-readable instructions which, when executed by the one or more processors, cause the one or more processors to: output a first television program with at least one commercial break; output at least one television commercial for presentation during a first commercial break; for the at least one television commercial, receive from a viewer, a rating; calculate an incentive value determined based on at least the rating of the at least one commercial; select a second duration from a group comprising a first duration and a second duration based on the calculated incentive value, wherein the second duration is shorter than the first duration; and output a second commercial break of the selected second duration.

14. The system for incentivizing content viewer feedback of claim 13, wherein the processor-readable instructions, when executed, further cause the one or more processors to: receive, separate from the first television program, a first plurality of commercials and a second plurality of commercials, wherein: the first plurality of commercials are inserted in the first commercial break of the first television program; and the second plurality of commercials are inserted in the second commercial break.

15. The system for incentivizing content viewer feedback of claim 13, wherein the processor-readable instructions, when executed, further cause the one or more processors to: select the second plurality of commercials based on the received ratings from the viewer.

16. The system for incentivizing content viewer feedback of claim 13, wherein the processor-readable instructions, when executed, further cause the one or more processors to: block a fast forward command to skip at least a portion of the at least one commercial.

17. The system for incentivizing content viewer feedback of claim 13, wherein the processor-readable instructions that, when executed, cause the one or more processors to calculate the incentive value awarded based on the rating of the at least one commercial comprise processor-readable instructions which, when executed, cause the one or more processors to: award a first incentive value for a first commercial of the at least one commercial given a positive rating; and award a second incentive value for a second commercial of the at least one commercial given a negative rating, wherein the second incentive value is less than the first incentive value and the at least one commercial comprises at least the first and second commercials.

18. The system for incentivizing content viewer feedback of claim 13, wherein the second commercial break is shorter in duration than the first commercial break based on the second commercial break containing fewer commercials than the first commercial break.

19. The system for incentivizing content viewer feedback of claim 13, wherein the second commercial break is shorter in duration than the first commercial break based on the second commercial break containing a same number of commercials than the first commercial break, with each commercial being of a shorter duration.

20. The system for incentivizing content viewer feedback of claim 13, wherein the first commercial break and the second commercial break occur during the first television program.

21. The system for incentivizing content viewer feedback of claim 13, wherein the first commercial break occurs during the first television program and the second commercial break occurs during a second television program.

22. The system for incentivizing content viewer feedback of claim 13, wherein the processor-readable instructions, when executed, further cause the one or more processors to: assess an age of incentive values awarded; and decrease the incentive value awarded, based on a threshold age being met by at least a subset of the incentive value.

23. The system for incentivizing content viewer feedback of claim 22, wherein the processor-readable instructions, when executed, further cause the one or more processors to: store a third television program; determine that a threshold incentive value is not met by the incentive value after decreasing the incentive value awarded based on the threshold age being met by at least the subset of the incentive value; and output a third plurality of commercials for presentation during a third commercial break of the third television program, wherein a duration of the third commercial break is longer than the duration of the second commercial break.

24. The system for incentivizing content viewer feedback of claim 13, wherein the processor-readable instructions, when executed, further cause the one or more processors to: determine that a second threshold incentive value, greater than a first threshold incentive value, has been met by the incentive value awarded based on the received rating; and output a third plurality of commercials for presentation during a third commercial break, wherein the third commercial break is shorter in duration than the second commercial break based on the second threshold incentive value having been determined to be met.

25. A non-transitory processor-readable medium for incentivizing content viewer feedback, comprising processor-readable instructions configured to cause one or more processors to: output a first television program with at least one commercial break; output at least one television commercial for presentation during a first commercial break; for the at least one television commercial, receive from a viewer, a rating; calculate an incentive value determined based on at least the rating of the at least one commercial; select a second duration from a group comprising a first duration and a second duration based on the calculated incentive value, wherein the second duration is shorter than the first duration; and output a second commercial break of the selected second duration.

26. The non-transitory processor-readable medium for incentivizing content viewer feedback of claim 25, wherein the processor-readable instructions are further configured to cause the one or more processors to: receive, separate from the first television program, a first plurality of commercials and a second plurality of commercials, wherein: the first plurality of commercials are inserted in the first commercial break of the first television program; and the second plurality of commercials are inserted in the second commercial break.

27. The non-transitory processor-readable medium for incentivizing content viewer feedback of claim 25, wherein the processor-readable instructions are further configured to cause the one or more processors to: select the second plurality of commercials based on the received ratings from the viewer.

28. A method for incentivizing content viewer feedback, the method comprising: outputting, by a television receiver, a first television program having at least a first commercial break and a second commercial break; outputting, by the television receiver, at least one television commercial for presentation during the first commercial break of the first television program; for the at least one television commercial, receiving, by the television receiver, from a viewer, a rating; calculating, by the television receiver, an incentive value awarded based on at least the rating of the at least one commercial; determining, by the television receiver, that a threshold incentive value has been met by the incentive value awarded based on at least the rating of the at least one commercial; and outputting, by the television receiver, the second commercial break during the first television program, the second commercial break being of a shorter duration than the first commercial break based on the threshold incentive value having been met.