Crackle Launches Roku App

Crackle lets viewers create "Watch Later" play lists.

Sony is betting that a new user interface Crackle launched this week on Roku will drive increased viewing from features such as curated playlists and graphics designed to encourage binge viewing on the free, ad-supported over-the-top video service.

Sony used Ottawa-based technology firm You.i TV to power Crackle’s Roku UI for this new release, with other devices that may be in the works.

Crackle is one key to Sony’s push to grow revenue from distributing OTT content to younger consumers, including gaming fans. In March, it launched $50 monthly virtual cable service PlayStation Vue in Chicago, New York and Philadelphia. While Vue and Crackle pose some competition for pay TV distributors, both products could create more demand for faster broadband tiers.