Cox: ‘Weight Recognition’ Could Drive Personalized Content

Cox Communications won a U.S. patent on Tuesday for a targeted programming and advertising system that relies on sensors ranging from RFID tags to “pressure sensitive pads to identify persons by weight, stride length.”

Cox Senior Director of Video Product Develpoment Douglas Gravino is named as lead inventor on the patent, titled, “Automated audience recognition for targeted mixed-group content.”

“The one or more sensors may include a camera , a microphone, a pressure sensitive pad, an RFID system, a GPS, cellular triangulation, wireless network triangulation, local device associations, an application, or other sensor,” Cox states in the patent.

Abstract: Non-intrusive user identification to provide personalized media content is provided. Using one or more sensors, a user or a combination of users may be identified. If the user or combination of users is known, user information may be retrieved and rules may be applied for providing content personalized to the identified person or group of people. User behavior may be monitored and changes in the audience composition may be monitored so that personalized content may be adjusted accordingly.

Claims:

1. A method for automatically providing personalized content based on presence, the method comprising: identifying a group of users in a media consumption environment; determining if the identified group of users are known users; retrieving user information associated with the identified group of users when the identified group of users are known users; applying one or more certainty thresholds to control consumption of mixed-group content including a first threshold corresponding to a low certainty identification based on use of a single sensor to control consumption of a first type of content and a second threshold corresponding to a higher certainty identification based on use of multiple sensors to control consumption of a second type of content; and providing the mixed-group content to the identified group of users according to the one or more certainty thresholds and the retrieved user information associated with the identified group of users.

2. The method of claim 1, wherein when the identified group of users are not known users, determining default content to provide to the identified group of users.

3. The method of claim 1, further comprising identifying the group of users via one or more of: facial recognition; two-dimensional imaging; three-dimensional imaging; voice recognition; weight recognition; stride length recognition; radio frequency identification; mobile device recognition; personal portable computing device recognition; or user log in.

4. The method of claim 1, further comprising determining if user profile data is provided for one or for a combination of identified users.

5. The method of claim 4, further comprising querying a user profile data store for one or more of: personalization data; preference data; viewing history data; or demographic data.

6. The method of claim 1, further comprising applying prioritization rules according to the identified group of users to create a group preference specifically for a mixture of people in the media consumption environment.

7. The method of claim 1, further comprising applying blending rules to the user information associated with the identified group of users to create a group preference specifically for a mixture of people in the media consumption environment.

8. The method of claim 1, further comprising applying safety rules according to the identified group of users, wherein the safety rules control whether certain content viewership is not be allowed to occur including ceasing adult-type video content until a child is no longer detected in the media consumption environment.

9. The method of claim 1, further comprising providing personalized mixed-group content, wherein the personalized mixed-group content comprises one or more of: media content; media recommendations; advertisements; or display preferences.

10. The method of claim 1, further comprising monitoring and storing user behavior for the identified group of users, wherein the user behavior comprises one or more of: selected and consumed media content; ratings assigned by the user or group of users; changes in personalization settings; other observed feedback of one or more users of the identified group of users regarding-satisfaction/dissatisfaction with the mixed-group content.

11. The method of claim 1, further comprising: monitoring for changes in audience composition; identifying a user or a group of users in the media consumption environment; determining if the identified user or group of users are known users; if the identified user or group of users are known users, retrieving user information associated with the identified user or group of users; and determining the mixed-group content to provide to the identified user or group of users based on the retrieved user information associated with the identified user or group of users.

12. A system for providing personalized content based on presence, the system comprising: a memory storage; one or more sensors; and a processing unit coupled to the memory storage and the one or more sensors, wherein the processing unit is operable to: identify a group of users in a media consumption environment; determine if the identified group of users are known users; retrieve user information associated with the identified group of users when the identified group of users are known users; apply one or more certainty thresholds to control consumption of mixed-group content including a first threshold corresponding to a low certainty identification based on use of a single sensor to control consumption of a first type of content and a second threshold corresponding to a higher certainty identification based on use of multiple sensors to control consumption of a second type of content; provide the mixed-group content to the identified group of users according to the one or more certainty thresholds and the retrieved user information associated with the identified group of users, the mixed-group content comprising one or more of: media content; media recommendations; advertisements; or display preferences; monitor user behavior associated with the identified group of users; store user behavior data associated with the identified group of users; and monitor for changes in audience composition.

13. The system of claim 12, further configured to use the one or more sensors to identify the group of users in the media consumption environment.

14. The system of claim 13, wherein the one or more sensors comprise one or more of: a microphone; a camera; a pressure sensitive pad; a radio frequency identification system; a global positioning system; a wireless network triangulation system; a local device identifier; an application; or a user log in system.

15. The system of claim 12, wherein the processing unit is further operable to query a user profile data store to determine if user profile data is provided for the identified group of users, the user profile data comprising one or more of: personalization data; preference data; viewing history data; or demographic data.

16. The system of claim 12, wherein the processing unit is further operable to apply rules according to the identified group of users, the rules comprising one or more of: prioritization rules; blending rules; or safety rules.

17. A non-transitory computer readable medium having computer-executable instructions for providing personalized content based on presence, comprising: identifying a group of users in a media consumption environment; determining if the identified group of users are known users; retrieving user information associated with the identified group of users when the identified group of users are known users; applying one or more certainty thresholds to control consumption of mixed-group content including a first threshold corresponding to a low certainty identification based on use of a single sensor to control consumption of a first type of content and a second threshold corresponding to a higher certainty identification based on use of multiple sensors to control consumption of a second type of content; providing the mixed-group content to the identified group of users according to the one or more certainty thresholds and the retrieved user information associated with the identified group of users, the mixed-group content comprising one or more of: media content; media recommendations; advertisements; or display preferences; monitoring user behavior associated with the identified group of users; storing user behavior data associated with the identified group of users; and monitoring for changes in audience composition.

18. The non-transitory computer readable medium of claim 17, further comprising applying rules according to the identified group of users, the rules comprising one or more of: prioritization rules; blending rules; or safety rules.

19. The non-transitory computer readable medium of claim 17, further comprising identifying the group of users via one or more of: facial recognition; voice recognition; weight recognition; stride length recognition; radio frequency identification; mobile device recognition; or user log in.

20. The non-transitory computer readable medium of claim 17, further comprising: determining if user profile data is provided for one or for a combination of identified users; and querying a user profile data store for one or more of: personalization data; preference data; viewing history data; or demographic data.