Cox Transforming Into Virtual MVPD With Launch of Flare Kids

With the quiet debut earlier this month of an iPad app called Flare Kids, Cox Communications is moving toward the launch of multiple niche subscription services that will be marketed under the Flare brand.

The launch of Flare Kids comes two years after Cox tested a $34.99 monthly virtual cable service called Flare Watch on its cable system in Orange County, Calif.

Flare Kids contains free content from PBS Kids, Nick Jr., Disney Channel, Disney XD, Disney Junior, National Geographic Kids, Reading Rainbow, Khan Academy and Pocoyo. While Cox isn’t yet selling premium video programming through Flare Kids, it does offer users the option to purchase paid avatars for 99 cents apiece. The most popular paid avatar is called “Cool Cats,” according to the app’s listing on Apple’s iTunes App Store.

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Article updated on Aug. 27 to note that Cox is selling avatars to Flare Kids users for 99 cents apiece. The original version of article stated that Cox was selling some video programs for 99 cents.