Viewers that download the new Treehouse TV Everywhere app that Corus Entertainment launched this week won’t find traditional grid TV listings for programs such as Nickelodeon’s Peppa Pig and Cartoon Network’s Adventure Time.
“We took video game technology, and turned it into a UI [user interface],” said Jason Flick, the CEO of You.i TV, which built the app for Corus. Check out You.i’s showcase for the app here.
Corus, the Canadian programmer that was spun off by Shaw Communications in 1999, is targeting kids ages 2-5 with the Android app. It delivers an immersive experience that will likely drive increased usage compared to traditional mobile video apps designed for kids.
Ottawa-based You.i has been on a roll, establishing itself as the leading design firm for over-the-top video providers. Its You.i Engine also powers apps for Sony’s Crackle and shomi, the OTT service that Shaw and Rogers Communications launched in November.