Comcast Blends Ads With User’s Digital Content

Comcast executives believe they could deliver more effective ads by integrating personalized content such as images of a subscriber’s home, according to a patent application obtained by The Donohue Report on Thursday.

The document contains several images of a next-generation Xfinity user interface that relies in part on voice commands and gesture controls.

Inventors named on the patent, “Advertisements blended with user’s digital content,” include Comcast executives Bruce Bradley, Michel Walt, Mark McKelvey, Rob Holmes, Dan Carella, Bill Sheahan and Ryan Crouch.

Abstract: Disclosed are systems and methods for generating customized advertising content by combining one or more content items with advertising content. The content items may comprise various forms of media content, including, video, audio, etc. Users may utilize an interface to accesses advertising content and content items. In one embodiment, the user may utilize the interface to integrate one or more content items with advertising content to generate customized advertising content. The interface may be used to further modify the customized advertising content. A computing device may monitor on more user’s consumption of customized advertising content for various purposes.

Patent Application

Claims:

1. A method comprising: receiving a request for an advertising template; receiving advertising content for display to a user; determining whether a user customization instruction request one or more parameters associated with the advertising template; customizing the advertising content in accordance with the user customization request based, at least in part, on the determination; and outputting the customized advertising content for display to the user.

2. The method of claim 1, further comprising: recommending advertising content for display to a user based, at least in part, on content preferences stored in a user profile.

3. The method of claim 1, wherein the one or more parameters include at least one of: file size restrictions, content type restrictions; and content subject matter restrictions.

4. A method comprising: receiving advertising content for display to a user; determining whether a customization request has been initiated; customizing the advertising content in accordance with the customization request; and outputting the customized advertising content for display.

5. The method of claim 4, further comprising: receiving a user selection of digital content, wherein the digital content comprises at least one of: image content, audio content, and video content.

6. The method of claim 5, outputting the customized advertising content for display further comprises: rendering the customized advertising content by combining the digital content with the received advertising content.

7. The method of claim 5, wherein receiving a user selection of digital content further comprises: generating audio content corresponding to a predetermined textual script associated with the advertising content.

8. The method of claim 7, further comprising: assigning a performance score in accordance with the audio content.

9. The method of claim 7, further comprising: determining whether the audio content satisfies an accuracy threshold associated with the advertising content.

10. The method of claim 4, further comprising: transmitting a notification to one or more consumers regarding availability of the customized advertising content.

11. The method of claim 4, wherein customized advertising content is outputted for display over a network in accordance with one or more user content filters.

12. The method of claim 4, further comprising: establishing a transmission schedule for the customized advertising content in accordance with user input data.

13. The method of claim 12, wherein the transmission schedule is established based, at least in part, on one or more user preferences.

14. A method comprising: providing a graphical user interface to a user for customizing advertising content; receiving advertising content for display to the user; dynamically generating customized advertising content in accordance with one or more customization requests initiated by the user; and selectively processing, by a processor, the customized advertising content for output to a plurality of consumers based, at least in part, on one or more user delivery preferences.

15. The method of claim 14, further comprising: monitoring consumption of the customized advertising content for one or more consumers in the plurality of consumers.

16. The method of claim 15, further comprising: presenting the user with a reward based on a level of consumption associated with the customized advertising content.

17. The method of claim 16, wherein the reward comprises unlocking one or more customization tools for the graphical user interface.

18. The method of claim 15, further comprising: initiating a consumption challenge between the user and one or more other users.

19. The method of claim 14, further comprising: receiving input data identifying one or more user parameters for receiving customized advertising content generated by one or more other users.

20. The method of claim 19, wherein the one or more user parameters for receiving customized advertising content include at least one of: a category of subject matter, a timing schedule, a type of product, and a brand of product.