CenturyLink Challenges Comcast With Prism Expansion in Minnesota

Comcast will face increased competition in Minnesota from CenturyLink, which said Monday that it is expanding the rollout of its Prism TV service in the Land of 10,000 Lakes.

Comcast is the incumbent cable MSO in the majority of the 21 cities where the telco will step up its marketing push for Prism TV, including Minneapolis, St. Paul, Arden Hils and Bloomington.

CenturyLink is pitching programming packages that range in price from $34.99 monthly for its 140-channel Prism Essential tier to $79.99 monthly for its 320-channel Prism Premium package.

Monroe, La.-based CenturyLink counted 269,000 Prism TV subscribers at the end of the quarter, and said it passed about 3 million homes with the product.

For more:
– see the news release

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