With an explosion of mobile and streaming video devices in the home sparking what Bulent Celebi calls a “perfect Wi-Fi storm,” Istanbul-based technology vendor AirTies is seeing increased demand from U.S. service providers for its Wi-Fi hardware and software solution.
AirTies announced a deployment deal on Tuesday with midwest cable MSO Midcontinent Communications. And Celebi said AirTies, which has opened a U.S. office in Sunnyvale, Calif., is conducting tests with multiple Tier 1 and Tier 2 U.S. broadband providers.
Most U.S. service providers install a single Wi-Fi router or gateway in subscriber homes. The AirTies solution relies on the installation of multiple Wi-Fi access points in subscriber homes, and network software that can steer smartphones, laptops, tablets and other Wi-Fi devices to the best access point.
“By having multiple access points throughout the house, the mobile clients are physically closer. They can perform close to what their theoretical maximum capability is,” Celebi, AirTies co-founder and executive chairman, told The Donohue Report.
While placing multiple access points in subscriber homes may cost more than installing a single router, Celebi said the solution can help service providers drive increased broadband subscribers, and retain their best customers.
AirTies international customers include Sky Deutschland, Swisscom, Vodafone, Digiturk, Singtel and Multichoice in South Africa.
While some U.S. service providers will lease AirTies Wi-Fi gear to subscribers, Celebi said others may market Wi-Fi routers and extenders in retail stores.
Comcast has said it will pursue retail distribution for customer premise equipment, including Wi-Fi extenders, through its new Studio Xfinity retail stores.
Midcontinent, which counts more than 300,000 subscribers in Minnesota, North Dakota, South Dakota and Wisconsin, said it plans to deploy the AirTies Air 4920 wireless smart mesh access points.
“We see our customers’ bandwidth consumption doubling every 18 months — and more devices than ever are dependent on the in-home wireless network. The AirTies approach will help our customers enhance their in-home wireless performance and coverage,” Midcontinent CTO Jon Pederson said in Tuesday’s announcement.
AirTies also announced this week that it named company veteran Oz Yildirim EVP and GM of its North America operation. Yildirim, who was one of the first employees at AirTies after it was founded in 2004, led the company’s expansion across Europe.