• Spot Watch

    Spot Watch: DirecTV’s Genie and Her Horse

    DirecTV’s latest anti-cable promo features Hannah Davis, the Sports Illustrated swimsuit cover model who has previously played the Genie in DirecTV spots, discussing cable with her horse on a beach. Hannah:  Did you know that [...]
  • Spot Watch

    Spot Watch: Roku Powered Telstra TV

    With U.S. service providers such as Time Warner Cable looking at replacing traditional cable set-tops with streaming video devices, a series of recent promotions from Australian telecom provider Telstra may offer preview of some of [...]
  • Spot Watch

    Spot Watch: Vodafone Spain Plugs Netflix

    Vodafone Spain produced two new TV spots to promote the recent launch of its Netflix app. The wireless carrier and broadband provider kicked off a promotion that offers six free months of Netflix to its [...]
  • Spot Watch

    KT Shoots Scary Giga WiFi Promo

    South Korea’s KT Corp. shot this one-minute video to promote its new Giga WiFi product. Share this:TwitterLinkedInFacebookRedditEmailGooglePrintMoreTumblrSkypePinterestPocket
  • News

    KT Turns Drone Race Into Giga LTE Promo

    South Korea’s  KT Corp. shot a unique promotion for its new Giga LTE product, introducing a spot that shows drones racing through gates which tout Giga LTE. KT produced the ad at a stadium owned [...]
  • Spot Watch

    T-Mobile Taps SVOD Star

    It’s been more than two years since hit drama Breaking Bad wrapped its final season on AMC. But with producer Sony Pictures Television supplying the series to half a dozen SVOD services that T-Mobile subscribers can [...]
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    Comcast Enlists Minions to Sell Xfinity Voice Remote

    Comcast is using the buzz surrounding the July 10 release of NBC Universal movie “Minions” to pitch subscribers its new Xfinity voice-activity remote control. A 30-second promo posted on Comcast’s YouTube site on Wednesday features [...]
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    Holy Savings: Dish Rips DirecTV, Plugs Netflix

    In an ad that could be compared to a taggable cross-channel spot from cable programmers, Dish Network features a subtle pitch for Netflix in a promo that rips prices at rival DirecTV. “Everything was going OK [...]
In the Spotlight

USPTO Rejects Dish Network Custom Mosaic Guide

by Steve Donohue in Patent Applications

In a victory for interactive program guide developer Rovi Corp., the U.S. Patent & Trademark Office rejected a patent application from Dish Network corporate sibling EchoStar related to customized mosaic guides. The EchoStar patent application, [...]